Czarnowski and the "Science of Sleep"

Check out the latest in our permanent installation category...In association with Eight, Inc., Czarnowski creates another successful retail environment.

This permanent showroom fabrication and installation is unlike most mattress stores, customers won’t find quota-driven sales people at Sleep to Live. At the store’s entrance, a virtual concierge (her image is projected on a screen)greets customers in the “decompression zone” and explains the store’s concept and layout - three experience zones and a retail area. Customers then embark on a self guided “choreographed discovery path,” punctuated by graphic and digital media displays, interactive screens, test beds and helpful store associates.

The interactive technology allows for an in-depth customized experience not found elsewhere - a main reason why Sleep to Live bills itself as the world’s first scientific sleep store.

In the “sleep discovery” area, interactive displays help customers learn how to achieve quality sleep. The “bed and pillow discovery” zone, a screened room where a diagnostic bed analyzes individual customers (or pairs) in order to recommend a sleep surface and pillow.

Customers can lie down on a Sleep to Live diagnostic bed to be measured and analyzed. In less than 10 minutes, the bed will determine precise pressure points establishing ideal alignment for the individual’s skeletal-muscular system, and will suggest which mattress and pillow is the best fit for them.

Czarnowski "Experience Studio" Chicago Exhibits

Our Czarnowski "Experience Studio"/Chicago Exhibits @ 5th Annual Guerilla Truck Show

Morlen Sinoway Atelier's Annual design event in Chicago’s Fulton Market neighborhood takes to the streets and creates mobile showrooms in 15’ box trucks. The Guerilla Truck Show takes place on a Tuesday night during NEOCON Chicago every year. This year there were approximately 37 trucks involved.

Detailed coverage of the event can be found here. Core 77 Design Magazine. Our design team of Dan Griffin, Eric Lax, Jeff Woods, Michael Nagle and Zach Nagle from our Chicago office created a mobile exhibit in our box truck the day of the show, and exhibited their fine art, craft and design. Despite the rainy weather, the event was a huge success! We "really" Love What We do!

Czarnowski & Second City Present ‘The Baczlorette’ at HCEA

The HCEA (Healthcare Convention and Exhibitors Association) hosts their annual meeting from June 13 – 16 in Tampa, Florida. This meeting is the must-attend event of 2009 for all healthcare exhibit and convention marketers, medical association exhibit managers and medical meeting planners. This show and its attendees represent an industry that has and will continue to be extremely important to Czarnowski.

It’s refreshing to report that attendance at this event is projected to keep pace, if not surpass, the numbers from last year.

Along with four days of educational sessions, the exhibit hall is where the action will be and Czarnowski will be right in the middle of it. In addition to being exhibitors, this year we will be hosting a very special event the evening of June 15.

More about Czarnowski....www.czarnowski.com - Mark Cooper 404-921-5126

Czarnowski Wins Again!

The recent RSNA (Radiological Society) exhibit Czarnowski designed and built for Philips Healthcare won a prestigious Gold Ex Award in the category of Best Trade Show Exhibit in a B-to-B Environment.

The awards were presented at the Ex Awards Gala in Chicago on April 27. The Ex Awards, sponsored by Event Marketer magazine, is a recognition program honoring excellence in event and experiential programs.

The Ex Awards are billed as the preeminent awards for event marketing and they are the only awards judged entirely by brand-side marketing professionals.All winners will be profiled in Event Marketer’s annual ‘best of the best’ issue which drops in June. In the meantime, if you want to learn more about the awards program go to www.eventmarketer.com.

“An extraordinary effort by a large number of creative and talented professionals. All collaborated and focused on a unified mission to bring the Philips Healthcare Brand to life . An extraordinary process and extraordinary results. My thanks to the entire team.”

Jeff Masters
Manager, North American Marketing Events Group
Philips Healthcare

Congrats to the Czarnowski team for being part of this success story and making Philips a very happy customer! More about Czarnowski can be found at: http://www.czarnowski.com

Our First Sustainability Report - An Inside Look

Czar Publishes Our First Sustainability Report

(An internal report that we are sharing in the spirit of transparency)

Category sustainability earth day

Do your clients, family members or friends ever ask you “What is Czarnowski doing in the area of sustainability?” Now you can answer with confidence and conviction.

Today is Earth Day, and what a great day to share Czarnowski’s first-ever, self-declared, C-level Sustainability Report which was written according to Global Reporting Initiatives (GRI) guidelines for sustainable reporting. Phew, what a mouthful. Once you read through it, it’ll all make sense. Feel free to share this report with your clients and cohorts. Here are 10 talking points to bring up when educating folks about sustainability and Czarnowski.

1. This is Czarnowski’s 1st sustainability report but it won’t be the last. Practice makes perfect.....so stay tuned for ongoing developments in this arena.

2. Czarnowski is the first exhibit company to write a GRI sustainability report (page 3).

3. 16% of all energy supplied to our California-based facilities comes from renewable resources (page 10).

4. Definition of sustainability: To meet the needs of the present without sacrificing the ability of future generations to meet their own needs (page 3).

5. Scope of this report includes our main offices in North America: Atlanta, Chicago, Denver, Los Angeles, Las Vegas, New Orleans, New York, Orlando, Pittsburgh and San Francisco

6. Czarnowski-employed automobile commuters produced 4,129 metric tons of CO2 in 2008 driving to and from work. 20,750 pounds is average in the USA for a household total of one person over one year.

7. Each of our main locations has over 50 suppliers within 100 miles (page 15).

8. A list of environmentally-friendly building products is on page 16.

9. A Glossary of Green terms is on page 42.

10. How our steady financial growth and diversified client mix contribute to sustainability is depicted on pages 20 and 21.

We hope this document serves Czarnowski employees and our clients. Sustainability is not about recycling. It is about financial, social AND environmental efforts. The more educated our company is, the better we can serve our clients and thus continue to be leaders in our industry.

A big thanks to everyone who contributed to the contents of this report.

For a complete copy of this report...email mcooper@czarnowski.com

What's in a BMW presentation? Czarnowski

NYC’s Grand Central Terminal through April 6, 2009

A public art installation at New York’s Grand Central Terminal, featuring two distinct sections and made possible by BMW, opened to the public last week.

One is a collection of four iconic BMW Art Cars designed by Andy Warhol, Frank Stella, Roy Lichtenstein and Robert Rauschenberg.
The second is a project by contemporary artist Robin Rhode, who used the all-new 2009 BMW Z4 Roadster mounted with special paint dispensers behind its wheels to create a football-field size painting, a 30’ x 40’ section of which will be shown.

The installation is free and open to the public through Monday, April 6, 2009 from 7:00 a.m. to 11:00 p.m. in Grand Central Terminal’s Vanderbilt Hall®.
For more information on the exhibition, visit YouTube - Grand Central Terminal Hosts BMW Art Cars.
"Arts and culture is our City’s signature industry, and it also nourishes many others," said New York City Mayor Michael R. Bloomberg. "New York City’s vibrant cultural life is a big reason why so many people want to live here, and it draws visitors here from around the world."

The BMW Art Car project has a storied history of more than 30 years. Since its founding in 1975, sixteen of the world’s most respected artists, including the four whose works will be displayed in the installation in Vanderbilt Hall®, have designed BMW Art Cars. The cars have been exhibited by museums and galleries throughout the world, including the Louvre in Paris and the Palazzo Grassi in Venice.

The BMW Art Cars will be accompanied by rare, behind-the-scenes footage of the four cars that will be played in the Grand Central Terminal installation. The videos reveal Warhol painting his car, Stella and Rauschenberg discussing their inspirations and influences in creating their respective pieces and various experts discussing the resulting impact of these works.
Occupying Vanderbilt Hall will also be the most recent example of BMW‘s long-standing commitment to the arts – Rhode’s project.

In contrast to the renowned BMW Art Car Program, where artists are commissioned to apply artwork to the car’s existing structure, Rhode was given a car to create an interaction that was documented by Jake Scott of RSA films. Like in the BMW Art Car Program, the car acts as a catalyst for creativity but in an entirely different, transient way.

From a tower 30 feet above his canvas laid out on the floor, Rhode choreographed the movements of an all-new 2009 BMW Z4 Roadster and used a remote control device to direct when and where colored paint was sprayed onto the tires which marked the canvas. Scott, from 40 simultaneous camera angles, captured the interaction between the artist, the BMW Z4 Roadster and its driver, at Los Angeles’ Downey Studios. Rhode’s paintbrush (the BMW Z4 Roadster) and Scott’s video footage of the action will also be part of the installation at Grand Central Terminal. Scott’s footage will be shown in high-definition on a 16' x 9' screen.
Rhode has characterized his role in the project as a "creative navigator," expressing the fun relationship between the artist, design and technological advancements. "As an artist I am always keen to collaborate with other disciplines like dance, music and now film," said Rhode. "I’m a pure car enthusiast. But I also liked the idea of going through childlike actions to create a painting that is a way to engage with technology and design."

Visitors to www.bmwusa.com can view a special "making of" film clip, which shows the entire creative process behind Rhode and Scott’s collaboration, as well as detailed information about the BMW Art Car program.

Corporate Communications
BMW of North America, LLC.

Czarnowski Teams with Electrolux

Electrolux Earns Exhibitor All-Star Award
Category Electrolux Awards ExhibitorThe marketing team at Electrolux Major Appliances, North America—Lisa Rowland, April Perez, and Sharon White—have been recognized with an EXHIBITOR All-Star Award. This annual program, sponsored by EXHIBITOR Magazine, honors trade show exhibit managers who have developed innovative solutions that have improved their companies’ programs dramatically.. The E-Team created the award-winning program to support Electrolux’s entrance into the mass premium segment of the U.S. appliance market. Electrolux fueled the debut with a press release and event announcing Kelly Ripa as Electrolux’ new spokesperson—supported by new TV commercials. The event team’s contribution—a tasty experiential exhibit at KBIS—brought the launch to life for kitchen and bath industry designers, retailers, press and consultants. The luminous exhibit, designed by Czarnowski, played on a commercial entitled “Cupcake Queen” and enabled visitors to Experience Electrolux through hands-on encounters with its products. Electrolux staff baked and served fresh-baked cupcakes to attendees during KBIS, sending an irresistible aroma wafting through Chicago’s McCormick Place. Attendees experienced Electrolux’s Luxury-Glide™ oven racks and shelves, and its Luxury-Close™ doors by taking cooled cupcakes out of Electrolux ovens. Attendees also helped themselves to water and ice-cream from Electrolux refrigerators and freezers—an activity that showcased the units’ impressive storage capacity and Electrolux’ Luxury-Design™ Lighting. Exhibit design highlights included: a circular glass walkway with an illuminated inset display area which showcased hundreds of pastel-frosted cupcakes; a large lit fabric cone shaped like a wine glass rising from within a wall of wine bottles; and custom light fixtures created from wine glasses. Electrolux’ presence at KBIS resulted in nearly 7,000,000 media impressions. Attendees were also satiated by the exhibit. Nearly 5,000 cupcakes were served. At the close of the show, only crumbs remained!