CZAR Jumps again at HCEA 2011

HCEA's (Healthcare Exhibitor's Association)Annual Meeting is the only educational conference in North America that focuses solely on the unique needs of healthcare exhibit marketers and medical meeting organizers. This year, the meeting was held at The Wynn Las Vegas from June 25-28.

Czarnowski was in the middle of the mix exhibiting, mingling with Customers and Prospects and encouraging attendees to JUMP!

JUMP! is a simple powerful word that evokes fun, emotion and action. Launched earlier this year, our JUMP! theme has become a great platform for telling our story of thinking differently.

JUMP! is all about moving trade show marketers and their programs to the next level in a way only Czar can. JUMP! taps into the unique personality, potent personal power and inherent playfulness of attendees…and we literally give them a reason to jump for joy while discussing the possibilities of what’s next for them and their program. We are seeking, celebrating and elevating the Curve JUMPers among us…one attendee at a time!

For a complete run-through of JUMP! at HCEA, check out the Activation Plan. Contact Mark Cooper for your copy (mcooper@czarnowski.com) As with any face to face strategy we coach our customers on, we certainly took our own advice and JUMPed it up a few notches.

This program was shaped and executed by our thinkForm group from across the Czar Globe. You’ll see some of them getting their JUMP! on in the pages of the Activation Plan for the event. A BIG thank you our customers and our new prospect friends and HUGE kudos go out to everyone involved in making HCEA happen…we think we make for a great team!

CZAR Client Reaches "All Star" Status

Czar client Philips Healthcare recently joined a very exclusive group of industry superstars when they were named an EXHIBITOR All-Star. This awards program, now in its 13th year, annually recognizes, celebrates and shines the spotlight on the most innovative event marketing programs on the planet and the people behind them.

This year, Jeff Masters, senior manager of global event marketing for Philips Healthcare, finds himself in that spotlight along with his entire team for a phenomenal, and highly measurable program that has evolved over the past several years. The baseline requirement for All-Star consideration: innovative solutions that have improved a company’s program dramatically. Not only did Jeff and his team meet this requirement, they blew it away!

This award winning story began when the event marketing team was met with a major challenge from management: prove how much events and shows contribute to the company in quantifiable terms (who attended, what they were shopping for, how this behavior correlates to purchase results, etc.) Management also wanted to know in very real terms, how much specific events, like RSNA, are worth to the company. No easy task any way you look at it.

Jeff and his team chose to look at this challenge as a huge opportunity. They set out to devise a one-of-a-kind measurement cocktail that combines data from various sources into real-time solutions and traceable results. Mission accomplished. Deep diving for useful data has turned this program into a beacon for their company and for the industry.

Once in the hot seat and challenged to prove their worth, now the event marketing department enjoys elevated status along with increased investment and devout interest in a piece of the marketing pie that undeniably works! And of course, Czar was there every step of the way from design to execution…and everywhere in between, giving life to the much sought after data on the show floor and beyond.

For more Info: Call Mark Cooper 404-921-5126 / Mcooper@czarnowski.com

It's our Constitution Day!

This year marks the third anniversary of Czarnowski's Constitution Day. It's more than a mission statement, this Constitution of ours is something special. From our customers' perspective, it is a declaration of our collective pride and a representation of a unique and passionate culture. It is an affirmation of our respect and gratitude for those who laid the foundation and a roadmap for those who will come after us. Constitution Day is fundamental to Czarnowski’s very existence.

It is our Vision in Motion – it is a day that we come together as Czar Nation to re-commit and re-focus on what we stand for, how we’re doing and where we’re going. It’s a day to reflect on our core values and recognize why Czarnowski has been around for more than 60 years. This is a day to re-energize and re-dedicate ourselves in ‘Being It’ every day. The best way to predict the future is to create it. Every single day, each one of us has the privilege and power to make a positive difference and to create a better future for ourselves and our customers. For more info on our "Constitution" please contact mcooper@czarnowski.com

Client Spotlight - Philips

This is another reason "We Love What We Do!

Czarnowski played a major role when Philips North America hosted two events to showcase its new acquisitions in front of a VIP audience including the Royal Philips Board of Management and Supervisory Board.

This was the first time the Netherlands-based Supervisory Board ever visited the United States. Czarnowski created the Philips Marketplace, which showcased new acquisitions and top performing business lines via seven display stations. The stations (four health care stations, two lighting companies, and Philips Research) took the form of large, glowing cubes, illuminated by a variety of Philips lighting products.

Members of the Board of Management and Supervisory Board toured the stations and received in-depth informational presentations from representatives of each business line. Low ambient light levels added to the cubes’ dramatic presence. In addition, Philips held a Town Hall Meeting, which Czarnowski produced. The Town Hall Meeting provided an overview of Philips present and future endeavors and a forum for Q&A. The room was draped in white and accented by soft Philips blue spotlights. Plasma screens with custom graphics lined the perimeter.

The events, which took place August 25 – 29, also recognized Philips’ 75th anniversary, and the relocation of its U.S. corporate headquarters from New York City to Andover, Massachusetts. Members of the Philips Board of Management and Supervisory Board left energized about Philips’ future.

Designed and Produced by: Czarnowski