Monday, February 16, 2009

Client Spotlight - Philips


This is another reason "We Love What We Do!

Czarnowski played a major role when Philips North America hosted two events to showcase its new acquisitions in front of a VIP audience including the Royal Philips Board of Management and Supervisory Board.


This was the first time the Netherlands-based Supervisory Board ever visited the United States. Czarnowski created the Philips Marketplace, which showcased new acquisitions and top performing business lines via seven display stations. The stations (four health care stations, two lighting companies, and Philips Research) took the form of large, glowing cubes, illuminated by a variety of Philips lighting products.


Members of the Board of Management and Supervisory Board toured the stations and received in-depth informational presentations from representatives of each business line. Low ambient light levels added to the cubes’ dramatic presence. In addition, Philips held a Town Hall Meeting, which Czarnowski produced. The Town Hall Meeting provided an overview of Philips present and future endeavors and a forum for Q&A. The room was draped in white and accented by soft Philips blue spotlights. Plasma screens with custom graphics lined the perimeter.


The events, which took place August 25 – 29, also recognized Philips’ 75th anniversary, and the relocation of its U.S. corporate headquarters from New York City to Andover, Massachusetts. Members of the Philips Board of Management and Supervisory Board left energized about Philips’ future.


Designed and Produced by: Czarnowski