Thursday, June 14, 2012

CZAR's SAE/Detroit Title Sponsor Collaboration

The pinnacle of automotive engineering convocations is held annually in Detroit, Michigan. For the 2012 event, Czarnowski was asked to bid on providing a co-branded display for the title sponsor(s), Nissan and GE. 

The goal of the RFQ was to secure an experienced exhibit marketing company to design, build and deliver an exceptional property that highlighted both high profile brands with distinction and parity.  Also important was partnering with an organization that could effectively communicate the two individual technology stories as a unified, complementary and singular story. Czar was selected as the partner of choice. 

Key messaging: 
·  Nissan & GE collaborate to provide distinct products(s) that communicate with each other and deliver resourcefully functional technology 
·  If a home loses electrical power, the Nissan Leaf can act as a power source to operate any GE appliances in the home.  Nissan and GE’s software collaboration allows the GE nucleus to ‘talk to’ the Nissan Leaf, and in turn, the Leaf can talk to GE appliances. 
·  Nissan’s commercial vehicle quick charger charges electric vehicles in 20 minutes or less.  Detroit was the North American debut of the quick charger.  Other consumer based chargers, wall and pedestal mount, were also featured. 

Here's more about this unique and powerful team:  Nissan GE Collaboration 



To learn more about what Czarnowski's "We Love what we Do" Attitude can do for you, please contact Mark Cooper @ mcooper@czarnowski.com / C:404-229-0424