Electrolux Earns Exhibitor All-Star Award
Category Electrolux Awards ExhibitorThe marketing team at Electrolux Major Appliances, North America—Lisa Rowland, April Perez, and Sharon White—have been recognized with an EXHIBITOR All-Star Award. This annual program, sponsored by EXHIBITOR Magazine, honors trade show exhibit managers who have developed innovative solutions that have improved their companies’ programs dramatically.. The E-Team created the award-winning program to support Electrolux’s entrance into the mass premium segment of the U.S. appliance market. Electrolux fueled the debut with a press release and event announcing Kelly Ripa as Electrolux’ new spokesperson—supported by new TV commercials. The event team’s contribution—a tasty experiential exhibit at KBIS—brought the launch to life for kitchen and bath industry designers, retailers, press and consultants. The luminous exhibit, designed by Czarnowski, played on a commercial entitled “Cupcake Queen” and enabled visitors to Experience Electrolux through hands-on encounters with its products. Electrolux staff baked and served fresh-baked cupcakes to attendees during KBIS, sending an irresistible aroma wafting through Chicago’s McCormick Place. Attendees experienced Electrolux’s Luxury-Glide™ oven racks and shelves, and its Luxury-Close™ doors by taking cooled cupcakes out of Electrolux ovens. Attendees also helped themselves to water and ice-cream from Electrolux refrigerators and freezers—an activity that showcased the units’ impressive storage capacity and Electrolux’ Luxury-Design™ Lighting. Exhibit design highlights included: a circular glass walkway with an illuminated inset display area which showcased hundreds of pastel-frosted cupcakes; a large lit fabric cone shaped like a wine glass rising from within a wall of wine bottles; and custom light fixtures created from wine glasses. Electrolux’ presence at KBIS resulted in nearly 7,000,000 media impressions. Attendees were also satiated by the exhibit. Nearly 5,000 cupcakes were served. At the close of the show, only crumbs remained!
Category Electrolux Awards ExhibitorThe marketing team at Electrolux Major Appliances, North America—Lisa Rowland, April Perez, and Sharon White—have been recognized with an EXHIBITOR All-Star Award. This annual program, sponsored by EXHIBITOR Magazine, honors trade show exhibit managers who have developed innovative solutions that have improved their companies’ programs dramatically.. The E-Team created the award-winning program to support Electrolux’s entrance into the mass premium segment of the U.S. appliance market. Electrolux fueled the debut with a press release and event announcing Kelly Ripa as Electrolux’ new spokesperson—supported by new TV commercials. The event team’s contribution—a tasty experiential exhibit at KBIS—brought the launch to life for kitchen and bath industry designers, retailers, press and consultants. The luminous exhibit, designed by Czarnowski, played on a commercial entitled “Cupcake Queen” and enabled visitors to Experience Electrolux through hands-on encounters with its products. Electrolux staff baked and served fresh-baked cupcakes to attendees during KBIS, sending an irresistible aroma wafting through Chicago’s McCormick Place. Attendees experienced Electrolux’s Luxury-Glide™ oven racks and shelves, and its Luxury-Close™ doors by taking cooled cupcakes out of Electrolux ovens. Attendees also helped themselves to water and ice-cream from Electrolux refrigerators and freezers—an activity that showcased the units’ impressive storage capacity and Electrolux’ Luxury-Design™ Lighting. Exhibit design highlights included: a circular glass walkway with an illuminated inset display area which showcased hundreds of pastel-frosted cupcakes; a large lit fabric cone shaped like a wine glass rising from within a wall of wine bottles; and custom light fixtures created from wine glasses. Electrolux’ presence at KBIS resulted in nearly 7,000,000 media impressions. Attendees were also satiated by the exhibit. Nearly 5,000 cupcakes were served. At the close of the show, only crumbs remained!
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