Monday, July 27, 2009

Czarnowski and the "Science of Sleep"


Check out the latest in our permanent installation category...In association with Eight, Inc., Czarnowski creates another successful retail environment.
This permanent showroom fabrication and installation is unlike most mattress stores, customers won’t find quota-driven sales people at Sleep to Live. At the store’s entrance, a virtual concierge (her image is projected on a screen)greets customers in the “decompression zone” and explains the store’s concept and layout - three experience zones and a retail area. Customers then embark on a self guided “choreographed discovery path,” punctuated by graphic and digital media displays, interactive screens, test beds and helpful store associates.
The interactive technology allows for an in-depth customized experience not found elsewhere - a main reason why Sleep to Live bills itself as the world’s first scientific sleep store.
In the “sleep discovery” area, interactive displays help customers learn how to achieve quality sleep. The “bed and pillow discovery” zone, a screened room where a diagnostic bed analyzes individual customers (or pairs) in order to recommend a sleep surface and pillow.
Customers can lie down on a Sleep to Live diagnostic bed to be measured and analyzed. In less than 10 minutes, the bed will determine precise pressure points establishing ideal alignment for the individual’s skeletal-muscular system, and will suggest which mattress and pillow is the best fit for them.

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