CZAR Client Reaches "All Star" Status

Czar client Philips Healthcare recently joined a very exclusive group of industry superstars when they were named an EXHIBITOR All-Star. This awards program, now in its 13th year, annually recognizes, celebrates and shines the spotlight on the most innovative event marketing programs on the planet and the people behind them.

This year, Jeff Masters, senior manager of global event marketing for Philips Healthcare, finds himself in that spotlight along with his entire team for a phenomenal, and highly measurable program that has evolved over the past several years. The baseline requirement for All-Star consideration: innovative solutions that have improved a company’s program dramatically. Not only did Jeff and his team meet this requirement, they blew it away!

This award winning story began when the event marketing team was met with a major challenge from management: prove how much events and shows contribute to the company in quantifiable terms (who attended, what they were shopping for, how this behavior correlates to purchase results, etc.) Management also wanted to know in very real terms, how much specific events, like RSNA, are worth to the company. No easy task any way you look at it.

Jeff and his team chose to look at this challenge as a huge opportunity. They set out to devise a one-of-a-kind measurement cocktail that combines data from various sources into real-time solutions and traceable results. Mission accomplished. Deep diving for useful data has turned this program into a beacon for their company and for the industry.

Once in the hot seat and challenged to prove their worth, now the event marketing department enjoys elevated status along with increased investment and devout interest in a piece of the marketing pie that undeniably works! And of course, Czar was there every step of the way from design to execution…and everywhere in between, giving life to the much sought after data on the show floor and beyond.

For more Info: Call Mark Cooper 404-921-5126 / Mcooper@czarnowski.com