Another Success in Germany!

Each September, more than 300 exhibitors and nearly a million visitors convene in Frankfurt, Germany for IAA, one of the world's biggest auto shows. Czarnowski, working with Uniplan, our execution partner in Europe and Asia, helped us bring booths to life for two domestic brands: Cadillac and Chevrolet. 

While working internationally has a unique set of challenges, consistency is key. "The idea is to not differ from the US," explained Czarnowski's Chevrolet Account Director Erik Schoneman. "We are going for brand consistency globally for all GM brands, so [global shows] should have the exact same look and feel. Think Apple stores globally -- all the same and instant brand recognition." 

The client was thrilled with the final space, and press day was packed, especially when DJ Antoine stopped by the booth to sign autographs, says Czarnowski's Cadillac Account Director Jan Gogerty. 

Our strategic locations around the world brought these projects to life, with design by Czarnowski Detroit, engineering and fabrication by Uniplan and project management from our Detroit and Cologne offices. 
Congratulations to all involved on a successful IAA 2013!