We've all learned that UV light is harmful to our eyes, but did you know that within the visible light spectrum there are varying wavelengths and some are harmful? Some types are important to our overall well-being (they regulate our sleep cycle, for example), while others can damage our skin and eyes. Crizal, a new product from France-based lens manufacturer Essilor, is a coating on glasses lenses that filters out harmful light while letting beneficial light pass through.
Not an easy product to describe, right? Now imagine trying to tell that story on a Tradeshow floor! That's why Essilor turned to us to create a custom interactive at the Vision Expo West show earlier this month in Las Vegas. The challenge was to develop an engaging customer journey to showcase the Crizal product, its benefits and the Essilor brand. A team from multiple locations worked together on the sophisticated interactive, a 12' by 25' tunnel that used audio, visuals and technology to explain how Crizal works. An added challenge? The best part of the story is teaming another exhibit agency, which meant working within their timeframes and processes with the customer's goals being the #1 priority.
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